Globe Trekker

This was a university project where we were tasked with creating a brand from scratch. I came up with the concept of ‘Globe Trekker’, a tour guide company that is ‘Guiding you where others won't’. I combined 2 symbols synonymous with guidance, the star, which derives from the nativity, and the three wise men being guided by the north star. The other key part of the logo was the lantern. I wanted the company to have a very historic feel, so I looked into historic imagery that contains people being guided through the dark by lantern light.