WKD Social Concept
This was a university project in collaboration with Continuous Studios and WKD themselves, where I was tasked with creating a social-led brand concept for WKD.
Augmented Reality Filter
I want to create a sense of fun and interactivity with WKD and its customer base, which is very much on brand with the company's personality and values. I would do this through an interactive filter to go out onto all socials, where people could play a quick quiz to find out what flavour of WKD best represents their personality.
My concept revolves around an augmented reality filter as the main hero aspect. This filter would be available on all socials that support this type of technology, i.e., Instagram, Snapchat and, TikTok.
Brand GIFs
To partner with the filter, there will be a set of GIFs based around each of the different flavours available on the filter. This would create a sense of community and personalisation to the company’s interaction with fans.
